est. 1996

Blue's Clues

began as a TV series

$3.6Bestimated lifetime revenue

Shelf EmpireRetail and merchandise makes up 100% of the revenue we could break down. We use this label at 60% or more.

No. 89 of 99, ranked by estimated lifetime revenue

What we know

Sources checked to 3 September 2026

Estimated lifetime revenue: $3.6BMoney taken in before costs. This is not profit or company value.
Biggest source of revenue: Retail & merch 100%of the revenue we can break down
Known company link: NickelodeonParent group: Paramount SkydancePublic sources show this link, but not verified control. Nickelodeon (Paramount Skydance) owns Blue's Clues.
Where it began: 1996 · a TV series
How sure is this estimate?: Solid estimateThe sources are strong across all five checks.

Solid estimatefive checks; the lowest score sets the rating

Public sources link this franchise to Nickelodeon · parent group: Paramount Skydance

Nickelodeon (Paramount Skydance) owns Blue's Clues.

We could not verify the full current rights picture.

began as a TV series, 1996

Home video & streaming

biggest revenue source in this data

Retail & merch

100% of the revenue we can break down now comes from outside home video & streaming

We calculate these numbers from the records above. The formulas are on the Receipts page. If the data is not strong enough, we leave a number out.

Share from merchandise: 100%
How varied the revenue is: 0 / 100
Revenue beyond where it started: 100%
Average revenue per year: $120M per year; lifetime average, not the current yearly rate
Online interest compared with revenue: not shown: search-interest data was unavailable at snapshot time

Sources and calculationsshow details

Sources for Blue's Clues, broken down by revenue type. Estimated lifetime revenue · checked 2026-09-03.
Channel	Value	Share	Confidence	Source	Checked on
Retail & merch	$3.6B	100%	solid estimate	List of highest-grossing media franchises — Wikipedia	2026-09-03
Total	$3.6B	100%

estimated lifetime revenue · checked 2026-09-03