Pokémon$115B
90%8.9%
For every $100 Pokémon earns, $90 comes off a shelf.
See the full breakdownFollow the money behind familiar stories
Who owns your childhood?
See how much familiar franchises have made, where the money came from and which companies are linked to them today. Every estimate links to a source.
Independent and free to use · open data · no character logos or art
The $100 Test
Same imaginary $100. Three very different ways to make money.
92%
For every $100 Marvel Cinematic Universe earns, $92 is paid at a box office.
See the full breakdownCall of Duty$31B
100%
For every $100 Call of Duty earns, $100 is spent inside the game.
See the full breakdownToday's money story
One surprising number
$500K
George Lucas gave up about $500k of his directing fee for merchandising and sequel rights in 1977. Fox later regretted the deal.
The biggest on the list
Pokémon has grossed an estimated $115B since 1996. $104B of it comes off a shelf. One strip of color per revenue channel. The coloured bar shows how the total breaks down.
Pokémon
$115B
- Retail & merch90%
- Games8.9%
- Other1%
Open the Pokémon file to see the sources behind every part.
Choose where to start
Try the map, play a quick puzzle or pick five old favourites.
See every franchise on the map
See all 99 franchises by the year they began and their estimated lifetime revenue, 1924–2020. The oldest file on the wall is Winnie-the-Pooh, 1924.
Play Barcode (about 30 seconds)
Guess one franchise each day from four clues. The first clue shows its money mix without the labels. There are 72 possible answers.
Build your childhood portfolio
Pick five you grew up with and see which company links we could verify today. We have verified rights records for The Walt Disney Company on 11 of the 99 files.