- Retail & merch79%
- Box office18%
- Home video & streaming3.4%
est. 1964
G.I. Joe
began as a toy line
$3.95Bestimated lifetime revenue
Shelf EmpireRetail and merchandise makes up 79% of the revenue we could break down. We use this label at 60% or more.
No. 87 of 99, ranked by estimated lifetime revenue
What we know
Sources checked to
- Estimated lifetime revenue
- $3.95BMoney taken in before costs. This is not profit or company value.
- Biggest source of revenue
- Retail & merch 79%of the revenue we can break down
- Known company link
- HasbroPublic sources show this link, but not verified control. Hasbro owns G.I. Joe; granular rights not verified.
- Where it began
- 1964 · a toy line
- How sure is this estimate?
- Solid estimateThe sources are strong across all five checks.
Solid estimatefive checks; the lowest score sets the rating
- Where the number comes from
- scored 2 out of 4
- What the number measures
- scored 3 out of 4
- How recent the estimate is
- scored 4 out of 4
- How much of the total is itemised
- scored 4 out of 4
- Double-counting risk
- scored 4 out of 4
Rights and ownership
Public sources link this franchise to Hasbro
Hasbro owns G.I. Joe; granular rights not verified.
We could not verify the full current rights picture.
See the source ↗How the money mix changed
began as a toy line, 1964
Retail & merch
biggest revenue source in this data
Retail & merch
21% of the revenue we can break down now comes from outside retail & merch
More ways to compare it
We calculate these numbers from the records above. The formulas are on the Receipts page. If the data is not strong enough, we leave a number out.
- Share from merchandise
- 79%
- How varied the revenue is
- 29 / 100
- Revenue beyond where it started
- 21%
- Average revenue per year
- $63.7M per year
- lifetime average, not the current yearly rate
- Online interest compared with revenue
- not shown: search-interest data was unavailable at snapshot time
Sources and calculationsshow detailshide details
| Channel | Value | Share | Confidence | Source | Checked on |
|---|---|---|---|---|---|
| Retail & merch | $3.1B | 79% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Box office | $712M | 18% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Home video & streaming | $134M | 3.4% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Total | $3.95B | 100% |
estimated lifetime revenue · checked 2026-09-03