est. 2011
Skylanders
began as a video game
$3.5Bestimated lifetime revenue
Shelf EmpireRetail and merchandise makes up 100% of the revenue we could break down. We use this label at 60% or more.
- Retail & merch53%
- Unattributed47%
No. 91 of 99, ranked by estimated lifetime revenue
What we know
Sources checked to
- Estimated lifetime revenue
- $3.5BMoney taken in before costs. This is not profit or company value.
- Biggest source of revenue
- Retail & merch 53%of the revenue we can break down
- Known company link
- MicrosoftPublic sources show this link, but not verified control. Activision (Microsoft) owns Skylanders.
- Where it began
- 2011 · a video game
- How sure is this estimate?
- Reasonable estimateUseful, but some sources or details are limited.
- Where the number comes from
- scored 2 out of 4
- What the number measures
- scored 3 out of 4
- How recent the estimate is
- scored 4 out of 4
- How much of the total is itemised
- scored 2 out of 4
- Double-counting risk
- scored 4 out of 4
Rights and ownership
Public sources link this franchise to Microsoft
Activision (Microsoft) owns Skylanders.
We could not verify the full current rights picture.
See the source ↗How the money mix changed
began as a video game, 2011
Games
biggest revenue source in this data
Retail & merch
We cannot show this comparison because the channel breakdown is too incomplete to compute it.
More ways to compare it
We calculate these numbers from the records above. The formulas are on the Receipts page. If the data is not strong enough, we leave a number out.
- Share from merchandise
- approximately 100%
- How varied the revenue is
- not shown: the channel breakdown is too incomplete to compute it
- Revenue beyond where it started
- not shown: the channel breakdown is too incomplete to compute it
- Average revenue per year
- $233M per year
- lifetime average, not the current yearly rate
- Online interest compared with revenue
- not shown: search-interest data was unavailable at snapshot time
Sources and calculationsshow detailshide details
| Channel | Value | Share | Confidence | Source | Checked on |
|---|---|---|---|---|---|
| Retail & merch | $1.86B | 53% | reasonable estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Unattributed | — | 47% | — | difference vs. the whole-franchise total | 2026-09-03 |
| Total | $3.5B | 100% |
estimated lifetime revenue · checked 2026-09-03