- Retail & merch100%
- Other<1%
est. 1979
Strawberry Shortcake
began as a character design
$4Bestimated lifetime revenue
Shelf EmpireRetail and merchandise makes up 100% of the revenue we could break down. We use this label at 60% or more.
No. 84 of 99, ranked by estimated lifetime revenue
What we know
Sources checked to
- Estimated lifetime revenue
- $4BMoney taken in before costs. This is not profit or company value.
- Biggest source of revenue
- Retail & merch 100%of the revenue we can break down
- Known company link
- WildBrainPublic sources show this link, but not verified control. WildBrain owns Strawberry Shortcake (acquired from Iconix in 2017); granular rights not verified.
- Where it began
- 1979 · a character design
- How sure is this estimate?
- Solid estimateThe sources are strong across all five checks.
- Where the number comes from
- scored 2 out of 4
- What the number measures
- scored 3 out of 4
- How recent the estimate is
- scored 4 out of 4
- How much of the total is itemised
- scored 4 out of 4
- Double-counting risk
- scored 4 out of 4
Rights and ownership
Public sources link this franchise to WildBrain
WildBrain owns Strawberry Shortcake (acquired from Iconix in 2017); granular rights not verified.
We could not verify the full current rights picture.
See the source ↗How the money mix changed
began as a character design, 1979
Retail & merch
biggest revenue source in this data
Retail & merch
0% of the revenue we can break down now comes from outside retail & merch
More ways to compare it
We calculate these numbers from the records above. The formulas are on the Receipts page. If the data is not strong enough, we leave a number out.
- Share from merchandise
- 100%
- How varied the revenue is
- 0 / 100
- Revenue beyond where it started
- 0%
- Average revenue per year
- $85.1M per year
- lifetime average, not the current yearly rate
- Online interest compared with revenue
- not shown: search-interest data was unavailable at snapshot time
Sources and calculationsshow detailshide details
| Channel | Value | Share | Confidence | Source | Checked on |
|---|---|---|---|---|---|
| Retail & merch | $4B | 100% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Other | $2.6M | <1% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Total | $4B | 100% |
estimated lifetime revenue · checked 2026-09-03