- Retail & merch89%
- Games2.6%
- Box office7.6%
- Other1.3%
est. 1984
Teenage Mutant Ninja Turtles
began as a comic
$17.4Bestimated lifetime revenue
Shelf EmpireRetail and merchandise makes up 89% of the revenue we could break down. We use this label at 60% or more.
No. 20 of 99, ranked by estimated lifetime revenue
What we know
Sources checked to
- Estimated lifetime revenue
- $17.4BMoney taken in before costs. This is not profit or company value.
- Biggest source of revenue
- Retail & merch 89%of the revenue we can break down
- Verified rights holder
- NickelodeonParent group: Paramount Skydance
- Where it began
- 1984 · a comic
- How sure is this estimate?
- Solid estimateThe sources are strong across all five checks.
Solid estimatefive checks; the lowest score sets the rating
- Where the number comes from
- scored 2 out of 4
- What the number measures
- scored 3 out of 4
- How recent the estimate is
- scored 4 out of 4
- How much of the total is itemised
- scored 4 out of 4
- Double-counting risk
- scored 4 out of 4
Rights and ownership
Verified current rights holder: Nickelodeon · parent group: Paramount Skydance
Holds master franchise control.
See all verified rights (1)
| Right | Holder | Territory | Since |
|---|---|---|---|
| Master franchise controlall (purchased from Mirage Studios in 2009) | Nickelodeon | Worldwide | 2009 |
How the money mix changed
began as a comic, 1984
Publishing
biggest revenue source in this data
Retail & merch
100% of the revenue we can break down now comes from outside publishing
More ways to compare it
We calculate these numbers from the records above. The formulas are on the Receipts page. If the data is not strong enough, we leave a number out.
- Share from merchandise
- 89%
- How varied the revenue is
- 22 / 100
- Revenue beyond where it started
- 100%
- Average revenue per year
- $414M per year
- lifetime average, not the current yearly rate
- Online interest compared with revenue
- not shown: search-interest data was unavailable at snapshot time
Sources and calculationsshow detailshide details
| Channel | Value | Share | Confidence | Source | Checked on |
|---|---|---|---|---|---|
| Retail & merch | $15.4B | 89% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Games | $450M | 2.6% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Box office | $1.33B | 7.6% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Other | $222M | 1.3% | reasonable estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Total | $17.4B | 100% |
estimated lifetime revenue · checked 2026-09-03