est. 1994
Warcraft
began as a video game
$12.4Bestimated lifetime revenue
Game EconomyGames make up 96% of the revenue we could break down. We use this label at 50% or more.
- Games97%
- Box office3.5%
- Other<1%
No. 31 of 99, ranked by estimated lifetime revenue
What we know
Sources checked to
- Estimated lifetime revenue
- $12.4BMoney taken in before costs. This is not profit or company value.
- Biggest source of revenue
- Games 97%of the revenue we can break down
- Verified rights holder
- Blizzard EntertainmentParent group: Microsoft
- Where it began
- 1994 · a video game
- How sure is this estimate?
- Solid estimateThe sources are strong across all five checks.
Solid estimatefive checks; the lowest score sets the rating
- Where the number comes from
- scored 2 out of 4
- What the number measures
- scored 3 out of 4
- How recent the estimate is
- scored 4 out of 4
- How much of the total is itemised
- scored 4 out of 4
- Double-counting risk
- scored 4 out of 4
Rights and ownership
Verified current rights holder: Blizzard Entertainment · parent group: Microsoft
Holds documented current rights (game publishing, trademark).
See all verified rights (2)
| Right | Holder | Territory | Since |
|---|---|---|---|
| Game publishinggames | Blizzard Entertainment | Worldwide | 1994 |
| Trademarkbrand | Blizzard Entertainment | Worldwide | 1994 |
How the money mix changed
began as a video game, 1994
Games
biggest revenue source in this data
Games
4% of the revenue we can break down now comes from outside games
More ways to compare it
We calculate these numbers from the records above. The formulas are on the Receipts page. If the data is not strong enough, we leave a number out.
- Share from merchandise
- 0%
- How varied the revenue is
- 8 / 100
- Revenue beyond where it started
- 4%
- Average revenue per year
- $388M per year
- lifetime average, not the current yearly rate
- Online interest compared with revenue
- not shown: search-interest data was unavailable at snapshot time
Sources and calculationsshow detailshide details
| Channel | Value | Share | Confidence | Source | Checked on |
|---|---|---|---|---|---|
| Games | $12B | 97% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Box office | $438M | 3.5% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Other | $17.4M | <1% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Total | $12.4B | 100% |
estimated lifetime revenue · checked 2026-09-03