est. 2007
Assassin's Creed
began as a video game
$4.7Bestimated lifetime revenue
Game EconomyGames make up 80% of the revenue we could break down. We use this label at 50% or more.
- Games21%
- Box office5.1%
- Other<1%
- Unattributed73%
No. 76 of 99, ranked by estimated lifetime revenue
What we know
Sources checked to
- Estimated lifetime revenue
- $4.7BMoney taken in before costs. This is not profit or company value.
- Biggest source of revenue
- Games 21%of the revenue we can break down
- Known company link
- UbisoftPublic sources show this link, but not verified control. Ubisoft owns Assassin's Creed; the Tencent investment vehicle announced in 2025 is not yet verifiable at rights level.
- Where it began
- 2007 · a video game
- How sure is this estimate?
- Reasonable estimateUseful, but some sources or details are limited.
- Where the number comes from
- scored 2 out of 4
- What the number measures
- scored 3 out of 4
- How recent the estimate is
- scored 4 out of 4
- How much of the total is itemised
- scored 1 out of 4
- Double-counting risk
- scored 4 out of 4
Rights and ownership
Public sources link this franchise to Ubisoft
Ubisoft owns Assassin's Creed; the Tencent investment vehicle announced in 2025 is not yet verifiable at rights level.
We could not verify the full current rights picture.
See the source ↗How the money mix changed
began as a video game, 2007
Games
biggest revenue source in this data
Games
We cannot show this comparison because the channel breakdown is too incomplete to compute it.
More ways to compare it
We calculate these numbers from the records above. The formulas are on the Receipts page. If the data is not strong enough, we leave a number out.
- Share from merchandise
- not shown: the channel breakdown is too incomplete to compute it
- How varied the revenue is
- not shown: the channel breakdown is too incomplete to compute it
- Revenue beyond where it started
- not shown: the channel breakdown is too incomplete to compute it
- Average revenue per year
- $247M per year
- lifetime average, not the current yearly rate
- Online interest compared with revenue
- not shown: search-interest data was unavailable at snapshot time
Sources and calculationsshow detailshide details
| Channel | Value | Share | Confidence | Source | Checked on |
|---|---|---|---|---|---|
| Games | $1B | 21% | reasonable estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Box office | $240M | 5.1% | reasonable estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Other | $12M | <1% | reasonable estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Unattributed | — | 73% | — | difference vs. the whole-franchise total | 2026-09-03 |
| Total | $4.7B | 100% |
estimated lifetime revenue · checked 2026-09-03