- Retail & merch86%
- Games2.9%
- Box office11%
est. 1987
The Simpsons
began as a TV series
$4.9Bestimated lifetime revenue
Shelf EmpireRetail and merchandise makes up 86% of the revenue we could break down. We use this label at 60% or more.
No. 75 of 99, ranked by estimated lifetime revenue
What we know
Sources checked to
- Estimated lifetime revenue
- $4.9BMoney taken in before costs. This is not profit or company value.
- Biggest source of revenue
- Retail & merch 86%of the revenue we can break down
- Known company link
- The Walt Disney CompanyPublic sources show this link, but not verified control. 20th Television (Disney) owns The Simpsons; Gracie Films participation not verified.
- Where it began
- 1987 · a TV series
- How sure is this estimate?
- Solid estimateThe sources are strong across all five checks.
- Where the number comes from
- scored 2 out of 4
- What the number measures
- scored 3 out of 4
- How recent the estimate is
- scored 4 out of 4
- How much of the total is itemised
- scored 4 out of 4
- Double-counting risk
- scored 4 out of 4
Rights and ownership
Public sources link this franchise to The Walt Disney Company
20th Television (Disney) owns The Simpsons; Gracie Films participation not verified.
We could not verify the full current rights picture.
See the source ↗How the money mix changed
began as a TV series, 1987
Home video & streaming
biggest revenue source in this data
Retail & merch
100% of the revenue we can break down now comes from outside home video & streaming
More ways to compare it
We calculate these numbers from the records above. The formulas are on the Receipts page. If the data is not strong enough, we leave a number out.
- Share from merchandise
- 86%
- How varied the revenue is
- 23 / 100
- Revenue beyond where it started
- 100%
- Average revenue per year
- $126M per year
- lifetime average, not the current yearly rate
- Online interest compared with revenue
- not shown: search-interest data was unavailable at snapshot time
Sources and calculationsshow detailshide details
| Channel | Value | Share | Confidence | Source | Checked on |
|---|---|---|---|---|---|
| Retail & merch | $4.22B | 86% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Games | $141M | 2.9% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Box office | $536M | 11% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Total | $4.9B | 100% |
estimated lifetime revenue · checked 2026-09-03