est. 1984

My Little Pony

began as a toy line

$5.98Bestimated lifetime revenue

Shelf EmpireRetail and merchandise makes up 99% of the revenue we could break down. We use this label at 60% or more.

No. 67 of 99, ranked by estimated lifetime revenue

What we know

Sources checked to 3 September 2026

Estimated lifetime revenue: $5.98BMoney taken in before costs. This is not profit or company value.
Biggest source of revenue: Retail & merch 99%of the revenue we can break down
Known company link: HasbroPublic sources show this link, but not verified control. Hasbro owns My Little Pony; granular rights not verified.
Where it began: 1984 · a toy line
How sure is this estimate?: Solid estimateThe sources are strong across all five checks.

Solid estimatefive checks; the lowest score sets the rating

Public sources link this franchise to Hasbro

Hasbro owns My Little Pony; granular rights not verified.

We could not verify the full current rights picture.

began as a toy line, 1984

Retail & merch

biggest revenue source in this data

Retail & merch

1% of the revenue we can break down now comes from outside retail & merch

We calculate these numbers from the records above. The formulas are on the Receipts page. If the data is not strong enough, we leave a number out.

Share from merchandise: 99%
How varied the revenue is: 3 / 100
Revenue beyond where it started: 1%
Average revenue per year: $142M per year; lifetime average, not the current yearly rate
Online interest compared with revenue: not shown: search-interest data was unavailable at snapshot time

Sources and calculationsshow details

Sources for My Little Pony, broken down by revenue type. Estimated lifetime revenue · checked 2026-09-03.
Channel	Value	Share	Confidence	Source	Checked on
Retail & merch	$5.92B	99%	solid estimate	List of highest-grossing media franchises — Wikipedia	2026-09-03
Other	$71.6M	1.2%	solid estimate	List of highest-grossing media franchises — Wikipedia	2026-09-03
Total	$5.98B	100%

estimated lifetime revenue · checked 2026-09-03