• Retail & merch90%
  • Box office8.9%
  • Other<1%

est. 1969

Scooby-Doo

began as a TV series

$5.43Bestimated lifetime revenue

Shelf EmpireRetail and merchandise makes up 90% of the revenue we could break down. We use this label at 60% or more.

No. 68 of 99, ranked by estimated lifetime revenue

What we know

Sources checked to

Estimated lifetime revenue
$5.43BMoney taken in before costs. This is not profit or company value.
Biggest source of revenue
Retail & merch 90%of the revenue we can break down
Known company link
Warner Bros. DiscoveryPublic sources show this link, but not verified control. Hanna-Barbera/WBD property; granular rights not verified.
Where it began
1969 · a TV series
How sure is this estimate?
Solid estimateThe sources are strong across all five checks.
Solid estimatefive checks; the lowest score sets the rating
Where the number comes from
scored 2 out of 4
What the number measures
scored 3 out of 4
How recent the estimate is
scored 4 out of 4
How much of the total is itemised
scored 4 out of 4
Double-counting risk
scored 4 out of 4

Rights and ownership

Public sources link this franchise to Warner Bros. Discovery

Hanna-Barbera/WBD property; granular rights not verified.

We could not verify the full current rights picture.

See the source ↗

How the money mix changed

began as a TV series, 1969

Home video & streaming

biggest revenue source in this data

Retail & merch

99% of the revenue we can break down now comes from outside home video & streaming

More ways to compare it

We calculate these numbers from the records above. The formulas are on the Receipts page. If the data is not strong enough, we leave a number out.

Share from merchandise
90%
How varied the revenue is
17 / 100
Revenue beyond where it started
99%
Average revenue per year
$95.3M per year
lifetime average, not the current yearly rate
Online interest compared with revenue
not shown: search-interest data was unavailable at snapshot time
Sources and calculationsshow details
Sources for Scooby-Doo, broken down by revenue type. Estimated lifetime revenue · checked 2026-09-03.
ChannelValueShareConfidenceSourceChecked on
Retail & merch$4.9B90%solid estimateList of highest-grossing media franchises — Wikipedia2026-09-03
Box office$483M8.9%solid estimateList of highest-grossing media franchises — Wikipedia2026-09-03
Other$54M<1%solid estimateList of highest-grossing media franchises — Wikipedia2026-09-03
Total$5.43B100%

estimated lifetime revenue · checked 2026-09-03