est. 1950
Peanuts
began as a comic
$14.4Bestimated lifetime revenue
Shelf EmpireRetail and merchandise makes up 98% of the revenue we could break down. We use this label at 60% or more.
- Retail & merch99%
- Box office1.8%
- Other<1%
No. 27 of 99, ranked by estimated lifetime revenue
What we know
Sources checked to
- Estimated lifetime revenue
- $14.4BMoney taken in before costs. This is not profit or company value.
- Biggest source of revenue
- Retail & merch 99%of the revenue we can break down
- Verified rights holder
- Peanuts Worldwide
- Where it began
- 1950 · a comic
- How sure is this estimate?
- Solid estimateThe sources are strong across all five checks.
- Where the number comes from
- scored 2 out of 4
- What the number measures
- scored 3 out of 4
- How recent the estimate is
- scored 4 out of 4
- How much of the total is itemised
- scored 4 out of 4
- Double-counting risk
- scored 4 out of 4
Rights and ownership
Verified current rights holder: Peanuts Worldwide
Holds master franchise control.
See all verified rights (1)
| Right | Holder | Territory | Since |
|---|---|---|---|
| Master franchise control | Peanuts Worldwide | Worldwide | 2010 |
How the money mix changed
began as a comic, 1950
Publishing
biggest revenue source in this data
Retail & merch
100% of the revenue we can break down now comes from outside publishing
More ways to compare it
We calculate these numbers from the records above. The formulas are on the Receipts page. If the data is not strong enough, we leave a number out.
- Share from merchandise
- 98%
- How varied the revenue is
- 5 / 100
- Revenue beyond where it started
- 100%
- Average revenue per year
- $189M per year
- lifetime average, not the current yearly rate
- Online interest compared with revenue
- not shown: search-interest data was unavailable at snapshot time
One more story
The strip ended the morning after Charles Schulz died in February 2000; the licensing did not pause. Snoopy currently answers to three owners at once — WildBrain at 41%, Sony Music's Japanese arm at 39%, and the Schulz family holding the remaining fifth — and earns a remarkable share of his keep in Japan.
Sources and calculationsshow detailshide details
| Channel | Value | Share | Confidence | Source | Checked on |
|---|---|---|---|---|---|
| Retail & merch | $14.2B | 99% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Box office | $267M | 1.8% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Other | $35M | <1% | solid estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Total | $14.4B | 100% |
estimated lifetime revenue · checked 2026-09-03