est. 1963
Avengers
began as a comic
$14.3Bestimated lifetime revenue
Screen EmpireCinema, home video and streaming make up 54% of the revenue we could break down. We use this label at 50% or more.
- Retail & merch46%
- Box office54%
- Other<1%
No. 28 of 99, ranked by estimated lifetime revenue
What we know
Sources checked to
- Estimated lifetime revenue
- $14.3BMoney taken in before costs. This is not profit or company value.
- Biggest source of revenue
- Box office 54%of the revenue we can break down
- Verified rights holder
- Marvel EntertainmentParent group: The Walt Disney Company
- Where it began
- 1963 · a comic
- How sure is this estimate?
- Reasonable estimateUseful, but some sources or details are limited.
Reasonable estimatefive checks; the lowest score sets the rating
- Where the number comes from
- scored 2 out of 4
- What the number measures
- scored 3 out of 4
- How recent the estimate is
- scored 4 out of 4
- How much of the total is itemised
- scored 4 out of 4
- Double-counting risk
- scored 1 out of 4
Rights and ownership
Verified current rights holder: Marvel Entertainment · parent group: The Walt Disney Company
Holds documented current rights (copyright).
See all verified rights (1)
| Right | Holder | Territory | Since |
|---|---|---|---|
| Copyrightcharacters and publications | Marvel Entertainment | Worldwide | 1963 |
How the money mix changed
began as a comic, 1963
Publishing
biggest revenue source in this data
Box office
100% of the revenue we can break down now comes from outside publishing
Overlapping totals
- Included in Marvel Cinematic Universe totalThe Wikipedia list itself footnotes Avengers as an MCU sub-franchise.
- Overlaps Spider-Man — amount not knownSpider-Man appears in Avengers films counted in the Avengers box-office total, but no reliable public split is available.
More ways to compare it
We calculate these numbers from the records above. The formulas are on the Receipts page. If the data is not strong enough, we leave a number out.
- Share from merchandise
- 46%
- How varied the revenue is
- 34 / 100
- Revenue beyond where it started
- 100%
- Average revenue per year
- $227M per year
- lifetime average, not the current yearly rate
- Online interest compared with revenue
- not shown: search-interest data was unavailable at snapshot time
Sources and calculationsshow detailshide details
| Channel | Value | Share | Confidence | Source | Checked on |
|---|---|---|---|---|---|
| Retail & merch | $6.6B | 46% | reasonable estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Box office | $7.71B | 54% | reasonable estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Other | $18M | <1% | reasonable estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Total | $14.3B | 100% |
estimated lifetime revenue · checked 2026-09-03