- Retail & merch54%
- Box office42%
- Home video & streaming2.9%
- Other1.6%
est. 1962
Spider-Man
began as a comic
$26.8Bestimated lifetime revenue
Expanded UniverseThe money is spread across 5 types of revenue. No single one dominates.
No. 13 of 99, ranked by estimated lifetime revenue
What we know
Sources checked to
- Estimated lifetime revenue
- $26.8BMoney taken in before costs. This is not profit or company value.
- Biggest source of revenue
- Retail & merch 54%of the revenue we can break down
- Shared rights
- Named in the verified records: Marvel EntertainmentParent group: The Walt Disney CompanyRights are shared; no single company holds all of them.
- Where it began
- 1962 · a comic
- How sure is this estimate?
- Reasonable estimateUseful, but some sources or details are limited.
- Where the number comes from
- scored 2 out of 4
- What the number measures
- scored 3 out of 4
- How recent the estimate is
- scored 4 out of 4
- How much of the total is itemised
- scored 4 out of 4
- Double-counting risk
- scored 1 out of 4
Rights and ownership
Verified records show shared rights. They name Marvel Entertainment · parent group: The Walt Disney CompanyShared rights
Shared-rights records name this holder for copyright, merchandise licensing.
The rights are split between different parent groups, so no single company holds all of them.
See all verified rights (4)
| Right | Holder | Territory | Since |
|---|---|---|---|
| Copyrightcharacter | Marvel Entertainment | Worldwide | 1962 |
| Merchandise licensingmerchandise (Marvel/Disney control since 2011 buyout of Sony's participation) | Marvel Entertainment | Worldwide | 2011 |
| Film productionlive-action film | Sony Pictures Entertainment | Worldwide | 1999 |
| Film distributionlive-action film | Sony Pictures Entertainment | Worldwide | 1999 |
How the money mix changed
began as a comic, 1962
Publishing
biggest revenue source in this data
Retail & merch
100% of the revenue we can break down now comes from outside publishing
Overlapping totals
- Overlaps Marvel Cinematic Universe — amount not knownMCU-era Spider-Man films appear in both totals, but no reliable public split is available.
- Overlaps Avengers — amount not knownSpider-Man appears in Avengers films counted in the Avengers box-office total, but no reliable public split is available.
More ways to compare it
We calculate these numbers from the records above. The formulas are on the Receipts page. If the data is not strong enough, we leave a number out.
- Share from merchandise
- 54%
- How varied the revenue is
- 42 / 100
- Revenue beyond where it started
- 100%
- Average revenue per year
- $419M per year
- lifetime average, not the current yearly rate
- Online interest compared with revenue
- not shown: search-interest data was unavailable at snapshot time
One more story
Spider-Man: Turn Off the Dark opened on Broadway in 2011 as the most expensive musical ever staged, with songs by Bono and The Edge and an injury list long enough to draw federal safety inspectors. It ran three years and still lost most of its roughly $75M capitalisation. The film rights arrangement next door is, somehow, the tidier story.
Sources and calculationsshow detailshide details
| Channel | Value | Share | Confidence | Source | Checked on |
|---|---|---|---|---|---|
| Retail & merch | $14.5B | 54% | reasonable estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Box office | $11.1B | 42% | reasonable estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Home video & streaming | $787M | 2.9% | reasonable estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Other | $422M | 1.6% | reasonable estimate | List of highest-grossing media franchises — Wikipedia | 2026-09-03 |
| Total | $26.8B | 100% |
estimated lifetime revenue · checked 2026-09-03