Rankings
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| Name | Est. total | Started | Began as | Money pattern |
|---|---|---|---|---|
| Pokémon | $131B | 1996 | Video game | Shelf Empire |
| Mickey Mouse & Friends | $61.2B | 1928 | Character | Shelf Empire |
| Winnie-the-Pooh | $50.2B | 1924 | Book | Shelf Empire |
| Star Wars | $46.7B | 1977 | Film | Shelf Empire |
| Disney Princess | $45.4B | 2000 | Film | Shelf Empire |
| Anpanman | $38.4B | 1973 | Book | Shelf Empire |
| Marvel Cinematic Universe | $37.5B | 2008 | Film | Screen Empire |
| Barbie | $36.3B | 1959 | Toy | Shelf Empire |
| Wizarding World | $35.1B | 1997 | Book | Expanded Universe |
| Hello Kitty | $33.5B | 1974 | Character | Shelf Empire |
| Call of Duty | $31B | 2003 | Video game | Game Economy |
| Batman | $29.9B | 1939 | Comic | Shelf Empire |
| Spider-Man | $26.8B | 1962 | Comic | Expanded Universe |
| Transformers | $25B | 1984 | Toy | Screen Empire |
| Naruto | $22.8B | 1999 | Manga | Shelf Empire |
| Dungeon Fighter Online | $22B | 2005 | Video game | Expanded Universe |
| Cars | $21.5B | 2006 | Film | Shelf Empire |
| Candy Crush | $20B | 2012 | Video game | Game Economy |
| Looney Tunes | $17.5B | 1930 | Character | Shelf Empire |
| Teenage Mutant Ninja Turtles | $17.4B | 1984 | Comic | Shelf Empire |
| SpongeBob SquarePants | $16.6B | 1999 | TV | Shelf Empire |
| Toy Story | $16B | 1995 | Film | Shelf Empire |
| The Lion King | $15.9B | 1994 | Film | Experience Engine |
| Dora the Explorer | $15.8B | 2000 | TV | Shelf Empire |
| Pac-Man | $15.4B | 1980 | Video game | Game Economy |
| Paw Patrol | $15.4B | 2013 | TV | Shelf Empire |
| Peanuts | $14.4B | 1950 | Comic | Shelf Empire |
| Avengers | $14.3B | 1963 | Comic | Screen Empire |
| Frozen | $13.9B | 2013 | Film | Shelf Empire |
| Space Invaders | $13.9B | 1978 | Video game | Game Economy |
| Warcraft | $12.4B | 1994 | Video game | Game Economy |
| Despicable Me | $12.3B | 2010 | Film | Screen Empire |
| Star Trek | $11.2B | 1966 | TV | Screen Empire |
| Dragon Ball | $10.7B | 1984 | Manga | Expanded Universe |
| Street Fighter | $10.7B | 1987 | Video game | Game Economy |
| Demon Slayer: Kimetsu no Yaiba | $10.1B | 2016 | Manga | Shelf Empire |
| Jurassic Park | $10.1B | 1990 | Book | Screen Empire |
| Grand Theft Auto | $10B | 1997 | Video game | Game Economy |
| Rilakkuma | $10B | 2003 | Character | Shelf Empire |
| Monster Strike | $10B | 2013 | Video game | Game Economy |